Become Someone Else

This brilliant campaign, "Become Someone Else" by the Lithuanian Agency called Love, for Mint Vinetu Bookstore is such an awesome concept and so well executed. Here is what they said about it,

"When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try on different personas."

What do you think? Personally I love it, such a great idea and that is exactly how books make me feel. They allow you to be someone, somewhere else. They transport you to another world. Magical. G :)